Commercial Driven, Inspired by Conservation

A Commercial Organisation, Driven by Conservation

Hookpod Ltd. is a private company which has been established by a small group of shareholders with the aim of eliminating seabird bycatch in pelagic longline fisheries.

Whilst we are a commercial operation, our philosophy is driven by conservation objectives. A proportion of any profits will be passed back into seabird conservation projects, and as take up and production are scaled up, this will be reflected in value for money for fishers and end users.

Our Story

Hookpod Ltd was created in 2013, but our story started many years earlier. In 2005, British brothers and inventors Ben & Pete Kibel started working to solve one of fishing’s biggest environmental challenges – seabird bycatch in longline fisheries. Working closely with bycatch expert Dr Ben Sullivan, BirdLife International and the wider fishing industry around the world, the team spent several years perfecting what fishermen need: a solution that fits seamlessly into the fishing operation, allowing them to catch fish but not birds.

By 2013, the design was finalised and trials were showing good results. Private investment was then raised from our first handful of shareholders to create the company and begin the task of development and marketing. Over the last decade we have raised funds to continue this work via crowdfunding projects in 2014 and 2018, widespread support from the conservation world and bringing new shareholders on board; all dedicated to achieving a world without albatross bycatch on pelagic longlines.

View Our Corporate Presentation

Meet the Team
Becky Ingham Director and CEO
Henry Kenner Director and Chair of the Board
Ben Kibel Director and Inventor
Pete Kibel Director
Dr Ben Sullivan Director
Dave Agombar Director
Steve Hunter Marketing and Operations
Who We Work With

We would like to acknowledge the collaboration and support of:

  • Agreement on the Conservation of Albatrosses and Petrels
  • Birdlife International
  • The Albatross Task Force
  • RSPB
  • DOC
  • MPI
  • Forest and Bird
  • Projeto Albatros
  • Australian Fisheries Management Agency
  • Southern Seabird Solutions
  • SFP
  • Aldi International PLC
  • BTO
  • Paulson Institute
  • Birding Beijing
  • Boat International
  • Rare Bird Alert
  • Wildwings Travel
  • BirdWatch Magazine
  • FINZ and members of the NZ Fishing industry
  • Tamzin Henderson
  • The NGO Tuna Forum
  • NOAA
  • Earth Echo

Hookpod Ltd is committed to sustainability. Concern for the environment and promoting a broader sustainability agenda are integral to our professional activities and the management of the company.

We aim to follow and to promote good sustainability practice, to reduce the environmental impacts of all our activities and to help fishermen using Hookpods to do the same.

Read our sustainability policy Arrow